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Social Media Marketing for Managed Service Providers

How MSPs can leverage social media platforms as part of a winning marketing strategy 

Starting a Social Media Marketing Program

The key to establishing an effective Social Media Marketing Program at your managed service provider (MSP) company is to set up a directed strategy, define your audience and targets, and provide impactful content to the right groups at the right time using the channels they prefer. Social media platforms are great for reaching prospects where they like to communicate, comment, and share information. 

To use social media effectively, MSPs need to invest not only in marketing programs but also in training sales and marketing team members to raise their understanding and skill level. 

For over two decades, TSL Marketing has proven its expertise in digital channels, such as social media, for MSPs. Our social media marketing experts analyze and guide your social media efforts to help your managed IT services business expand your reach. 

Social Media Marketing

On-Demand Training for Your Team

TSL Academy offers a variety of off-the-shelf courses as well as course building options, including customized curricula, courseware, and quizzes. 

Proven Methods of Training and Coursework

Social Media 1

Social Media X-Training

  • Getting Started
  • Building an Online Profile
  • How to Network Online
  • Social Media Engagement
  • Team Participation
  • Getting Results
Sales Consulting

Social Selling

  • Platform Review
  • Step 1 – “Find”
  • Step 2 – “Relate”
  • Step 3 – “Engage”
  • 2 Sessions of Exclusive One-to-One Coaching
Channel Marketing-2

Principles of Digital Marketing

  • Digital Marketing Foundations & Best Practices
  • Digital Marketing Campaigns: Design & Execution
  • Measuring Results
Website Content + SEO-2

Advanced Digital Marketing

  • Marketing Goals
  • Google Analytics
  • Building Customer-Centric Content
  • Improving Channel Traffic
  • Conversion Rate Optimization (CRO)
  • Marketing Results to Wins
Integration Campaigns-2

Modern Marketing

  • Building Personas
  • Creating Content
  • Website/Search/Analytics
  • Social Media
  • Closed-Loop Marketing



All courses are fully customizable for MSPs and can be made available in an in-person, live webinar or self-paced online/e-learning format. Courses typically run for 5 to 6 weeks, with coaching calls integrated throughout. More compressed content options are also available.

Paul Krappman

Paul Krappman

Victoria Bianchini

Victoria Bianchini

Denise Bahs

Denise Bahs

"Without the training and encouragement of my coach for the Social Media Cross-Training I would not have gone beyond LinkedIn and basic Facebook in social media. We learned the mechanics of multiple social media channels but more importantly the strategy to use behind it. With both group and individual support over six weeks I went from having reservations concerning entering this new world to being confident while participating in it. I believe social media is an important subject to at least understand and the 'Cross-Training' is a great way to gain many insights and basic capabilities."

-President of a Manufacturer

Social Media Knowledge Base

Up-to-date blog content written by our team of Social Media Experts, who share their knowledge around marketing industry best practices, tips and tricks, and growth insights.

How CEO's can develop a B2B Lead Generation Strategy that Scales?
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How CEO's can develop a B2B Lead Generation Strategy that Scales?

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Get information about sustainable lead generation strategies that CEOs at B2B tech companies need to know to grow their business and increase revenue.
How Running LinkedIn Ads for Brand Awareness Benefits IT Service Firms
social media marketing

How Running LinkedIn Ads for Brand Awareness Benefits IT Service Firms

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Explore the benefits of using LinkedIn ads for awareness, including reaching a target audience, achieving measurable results, and increasing brand reputation.
A Comprehensive Guide to MSP Marketing Best Practices in 2025
Lead Generation

A Comprehensive Guide to MSP Marketing Best Practices in 2025

by David English
2024 MSP marketing guide providing best practices for MSPs and B2B tech on lead generation, SEO, content, Web, marketing automation, strategy and more.

LET’S WORK TOGETHER

Sign up for one of our social media marketing courses so your MSP company can start leveraging social media platforms today.