Senior Strategist – HubSpot

 

TSL Marketing is looking for a Sr. Strategist to plan and manage marketing automation efforts using HubSpot for our B2B tech customers. Someone who is passionate about marketing, and is data-driven, detail-oriented, hands-on, and a strategic thinker will excel in this role. Our team members help us innovate, drive the direction of our firm, and grow with TSL. Contact us to see if we are a fit for each other! 

 

Responsibilities 

 

  • Support TSL and customer teams to develop marketing automation strategies and make data and insight-driven decisions. 

  • Support with data and campaign strategy creation, including defining business requirements and creating technical implementation plans. 

  • Configure and enhance existing data architecture with complex logic and data methodologies through custom CDOs, properties, and automation workflows. 

  • Model, test, and perform Quality Assurance for campaign and data projects. 

  • Data automation strategy and implementation for Enterprise-level data projects 

  • Plan and build complex automated Workflows to support new data projects 

  • Ongoing support for highly customized Preference Center, Lead Scoring, Lead Lifecycle, Lead Routing, Nurture programs 

  • Manage HubSpot integration with other tools 

  • Build and update Custom Objects 

  • Create customized Reports and Dashboards 

  • Campaign execution and ongoing optimization for our customers using HubSpot. 

  • Build emails, landing pages, and workflows 

  • Manage lists 

  • ABM campaign management 

  • Ad Account integration 

  • Campaign Attribution 

  • Lead customer-facing consulting and working sessions to review data and campaign strategy and model approaches 

  • Collaborate closely with key stakeholders in Marketing, Marketing Operations, and Sales functions 

  • Creation of, and adherence to Marketing Operations best practices and process to maintain CRM organization, data hygiene, etc. 

  • Delight and retain TSL customers by providing outstanding service and delivering value. 

  • Participate in leading innovation at TSL to stay ahead of a constantly changing marketing and marketing technology landscape.


Qualifications and Skills 

 

  • Minimum 3 years of HubSpot Enterprise Marketing Hub experience required. Sales Hub and/or Service Hub experience is a plus. 

  • HubSpot certifications and admin-level expertise with HubSpot. Experience with other marketing automation systems such as Oracle Eloqua or CRMs such as Salesforce is a plus. 

  • BA/BS preferred, BA/BS in marketing is a plus 

  • Detail-oriented 

  • Ability to create solutions to complex problems 

  • Ability to work well with others to accomplish goals 

  • Excellent verbal and written communication skills 

  • Cares deeply about the success and well-being of customers and colleagues 

 

About TSL Marketing 

 

Since our founding in 1999 as Technology Sales Leads, we are committed to helping B2B technology companies grow their business.  With our beginnings in the lead gen space, we have expanded to be a full-service digital agency.  Many of the world's top technology companies trust TSL to plan, develop, and manage their sales and marketing efforts.  TSL is committed to staying ahead of the competition while cultivating company growth and a WOW customer experience. Our goal is to continue to wow and delight our customers with great people doing great work. 

 

TSL Offers: 

 

  • Remote working environment 

  • 4 weeks paid vacation 

  • Competitive health benefits 

  • Short-term disability 

  • AD&D 

  • Life insurance 

  • 401(k) match 

  • ADP discounts 



 

MEET WITH OUR RECRUITMENT TEAM

"I've grown so much here over the years and am truly excited for what is still to come."

--Norma Shepardson, Sr. Director, User Experience

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Our Commitment to Diversity

At TSL, we welcome a diverse pool of job and internship candidates because we understand that diversity is the key to success in our business. By providing a space for other perspectives to come to the table — no matter how big or small the issue or decision is — our potential for growth increases exponentially.

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Employee Spotlight: Ryan Brady

From new college grad to SEO Subject Matter Expert, Ryan Brady is the perfect example of how persistence and enthusiasm can go a long way at TSL Marketing.

“I had just graduated college when I accepted a telemarketing position at TSL. Around that same time, TSL had started a creative department, which was something I was interested in as I had majored in digital art and design.

I began asking colleagues on the digital team if I could lend a hand on projects. They didn’t take me up on my offers at first, but I continued putting myself out there. After a couple of years, TSL opened up positions internally for the creative digital team. I thought, ‘This is perfect. This is my calling.’

Unfortunately, I didn’t get any of those spots, but I kept poking. TSL continued to get more digital work from new and existing customers, and eventually I was assigned a few hours per week to code emails. Delivering quality work on a few projects was the foot in the door that I needed.

Before I knew it, I had about eight hours a week in addition to being on the phones. The department was growing, and I continued to make myself available for design. My digital hours increased slowly until I was full-time creative. After about 3 years of experience working on landing pages and websites, I was asked to help out with technical SEO. I began with fixing images and links that were broken, but over time, I gained expertise in more advanced practices like optimizing content.

I got very lucky. I didn’t even find TSL at the start of it — they found me. We didn’t even have a creative team at the time. I stuck with TSL and just made sure I kept poking. And then it just snowballed.

There was always the sense of family that TSL gave me that I didn’t feel anywhere else. Nothing is perfect, but I appreciated the way TSL treated me and the way I felt like they’re always investing in me. The work I’m doing now is because TSL trained me and gave me the opportunity to learn. It was a bit of good timing, but it was also because TSL took the time as well, and I’m so grateful for it.”

Read Ryan’s Story
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