<img height="1" width="1" src="https://www.facebook.com/tr?id=1944260005842426&amp;ev=PageView &amp;noscript=1">

Successful Marketing Through Logos

By TSL

Apr 07, 2011

About 3 minutes

Many people don't realize that a logo is considered the most important graphical representation that your company has. If your company's logo does not stand out from competitors and influence your target market, your sales may suffer! Below are a few examples of companies that have successful logos complete with hidden messages to reiterate the consumer's understanding of what each company represents:

 

fedex logo

 

 

1. FedEx

The FedEx logo has an arrow concealed between the E and the X to emphasize that they deliver to all destinations.

 

Amazon Logo

 

 

 

 

2. Amazon

The yellow curved line under the logo isn’t just a smiley face: It also symbolizes that Amazon carries everything from A to Z.

 

tostitos Logo

 

 

 

 

3. Tostitos

The two t’s in the middle of the Tostitos logo are also guys sharing a tortilla chip, and the i in between them is a bowl of salsa on some sort of pedestal.

 

Baskin Robbins Logo

 

 

4. Baskin-Robbins

After Baskin-Robbins dropped the “31 flavors” slogan, it highlighted the number 31 in pink using parts of the B and R.

 

Goodwill Logo

 

 

 

 

 

 


5. Goodwill

The letter G is also a smiling person; It's another fun way for them to show their Goodwill.

 

These clever ideas for logos could be inspiration for your company's rebranding initiative, which in turn could help revamp your brand identity and marketing strategy. Most logos that are successful are credible and are able to effectively communicate the company's core competencies. These logos are able to stand alone in marketing materials and still grab the consumer's attention.

For more companies that have hidden messages in their logo Click Here.

Tags: advertising, web design

TSL Marketing | December 2, 2022

TSL Marketing has been at the forefront of innovative practices for generating leads for over 20 years, including ...

Read the Full Story

TSL Marketing | November 23, 2022

At TSL Marketing, we encourage the companies we work with to start planning their marketing strategies by setting clear ...

Read the Full Story

TSL Marketing | February 16, 2022

As a HubSpot Diamond Partner, TSL Marketing believes in Smarketing, encouraging the sales and marketing teams to work ...

Read the Full Story

Norma Shepardson | May 28, 2020

As potential customers quickly comb the internet for solutions to their business problems, you don’t have long to earn ...

Read the Full Story

Jenni Schreiber | March 24, 2020

In B2B content marketing, designers are responsible for creating the mockup of a piece of content or web page before it ...

Read the Full Story

Rowena Winkler | February 21, 2020

In an increasingly competitive marketplace, B2B technology companies want their messaging to stand out among the rest. ...

Read the Full Story