Our Approach

Building Memorable Technology Marketing

The competition for the attention of technology decision-makers is high. We help technology organizations build targeted campaigns that can be heard over the noise.

Unlike many marketing companies, TSL focuses on technology. Our team speaks your language. We keep up with technology such as SaaS, IaaS, IoT, and analytics.

Drawing on our knowledge of the industry, TSL works with information technology organizations like yours to build marketing material that makes a lasting impression. Our team of designers, developers, and campaign strategists ensures that our clients’ content is visually stunning, speaks to their customer personas, and makes a lasting impact.

Integrated Sales and Marketing Campaigns

Combining the Powers of Inbound and Outbound Marketing

Telemarketing

Before our company name was changed from Technology Sales Leads to the acronym, our main method of prospecting was via the telephone. Today, we know that getting in front of technology decision-makers is harder than ever. That is why our team takes an integrated approach to technology marketing.

Inbound Marketing

In addition to our telemarketing capabilities, we've built a team of inbound marketing experts that helps build campaigns to attract and convert website visitors. Our web development team works closely with our inbound strategists to build and optimize websites.

Digital Content

Our copywriting team is well-versed in a variety of technology topics. We help clients create award-winning digital content, including eBooks, white papers, blog articles, and landing pages.

B2B Social Media

Our in-house social media team works with our B2B clients to help them navigate new social channels and successfully promote their digital content on LinkedIn, Twitter, YouTube, and Facebook.

Generate Sales Leads

Are your marketing campaigns generating sales leads? Our business development team members make hundreds of cold calls every day to generate leads.

Our most effective campaigns support those outbound efforts with inbound marketing. Our goals for our integrated campaigns aren't just to get you social media likes and page visits. We know that, at the end of the day, a campaign must be producing sales leads and wins.

In addition to our lead-generation services, TSL provides lead nurturing and lead progression. We can even help support the end of the sales process.

Data-Driven Marketing

Our focus is your growth. To help you grow, our teams must work together and make informed marketing decisions. This starts by working to understand your business and your current sales and marketing metrics. That understanding helps us to make better data-driven marketing decisions.

Our team is ready to assist your technology sales and marketing needs. If you're looking to build out your marketing efforts for the digital age, we're ready to work with you.