Our Approach: TSL's Marketing Methodology

B2B Technology Marketing to Become Recognized, Known, and Trusted

Competition for the attention of technology decision-makers is fierce. We work with B2B technology organizations to build marketing campaigns that will help them become recognized, known, and trusted.

What sets us apart from most B2B marketing companies is that TSL specializes in technology. Our team speaks your language. We make it a point to keep up with current tech trends, such as SaaS, IaaS, IoT, and analytics.

We partner with information technology organizations like yours to create data-driven marketing campaigns that make a targeted impression. When you work with TSL, our team is your team. You'll receive support from content specialists, UX designers, developers, industry experts, and campaign strategists, all of whom are backed by our dedicated customer experience team.

Integrated Sales and Marketing Campaigns

Combining the Powers of Inbound and Outbound Marketing

Telemarketing & Lead Generation

Our integrated approach to marketing enables us to offer B2B lead- and demand-generation solutions that produce guaranteed leads. Once a campaign is in progress, our customer experience team works with business development experts to produce results that WOW, delight, and deliver.

Digital Marketing

TSL is home to a collaborative team of digital marketing experts who specialize in creating user-focused, data-driven campaigns. We are obsessed with optimizing your website and converting your users — but we don't stop there. Our experts work together to recommend strategies for continuous improvement that result in a truly integrated marketing approach.

Search Engine Optimization

A well-designed website is a great accomplishment. User-focused, quality-driven content is a true achievement. But neither is much good if people can't find what you have to offer. This is where a proven SEO strategy comes into play. We start your SEO journey with an audit and progress to continuously improve your website through ongoing optimization.

Website Strategy

Our agile website methodology involves a fusion of web development, SEO, content optimization, UX design, and digital strategy. The result is a website that is improved, optimized, and primed to convert (and delight!) users.

Generate Sales Leads

Are your marketing campaigns generating sales leads?

Our business development team members make hundreds of cold calls every day to generate leads. Our most effective campaigns integrate outbound efforts with inbound marketing. We know that at the end of the day, a campaign must be producing sales leads and wins. 

In addition to our lead-generation services, TSL provides lead nurturing and lead progression. We can even help support the end of the sales process.

Data-Driven, User-Focused Marketing

One focus of a marketing campaign with TSL is to help your company become recognized, known, and trusted. To help you evolve, our teams must work together and make informed marketing decisions. This starts by working to understand your business, including your current sales and marketing metrics. That understanding is part of what helps us to make data-driven marketing decisions.

Our team is ready to assist you with your technology sales and marketing needs. If you're ready to propel your marketing efforts in the digital age, we're ready to help.