How an MSP Generated More Quality Leads for a Cisco Security and AI Optimization Campaign

“TSL has been an outstanding partner for ASi Networks. Their team quickly proved they understand the nuances of IT services and consistently delivered high‑quality appointment-setting results for our campaigns. They took the time to learn our offerings, our ideal customer profile, and our messaging—then translated that into real opportunities for our sales team."

“What stands out most is their responsiveness, collaboration, and ability to be proactive in refining their targeting. Overall, TSL has helped us expand our reach, generate meaningful conversations with prospects, and ultimately support our growth. I’d confidently recommend them to any organization looking for a reliable and effective lead generation partner.”

-- Kameron Martin, Account Manager, Asi Networks

The Challenge

ASi Networks, a managed service provider (MSP) focused on network services, needed to generate quality leads to increase the chance of conversion during a TD SYNNEX multi-business partner Cisco security and AI optimization campaign. ASi wanted to target the right prospects, expand their reach, and compete with other TD SYNNEX and Cisco partners to uncover qualified opportunities that translate into sales.

The Results

By running an outbound marketing campaign that targeted IT Managers, VPs of IT, and C-level executives, TSL Marketing generated leads that resulted in 25 facilitated opportunities.

350%

in Perplexity

226%

in ChatGPT

200%

in Gemini

The Solution

TSL conducted a targeted outbound marketing campaign for ASi Networks that promoted Cisco Security Suite. Before launching the campaign, TSL worked closely with ASi to get to know their solutions, brand messaging, and ideal audience. During conversations with prospects, TSL Business Development specialists asked qualifying questions using the BANTE framework to assess the quality of potential leads.

By assessing the Budget, Authority, Need, Timing, and Environment of leads, the TSL team was able to identify prospects who were ready to purchase Cisco solutions and set up meetings between leads and ASi to discuss opportunities.

The Impact

By working with TSL, ASi Networks was able to increase the success of their Cisco network security and AI optimization campaign. ASi received a warm handoff of qualified leads that are more likely to turn into customers. Prior qualification of leads led to a high percentage of quality leads. Participating in conference calls set up by TSL enabled ASi to interact directly with leads to discuss their needs and goals, increasing the chance that the opportunity will lead to a sale.