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DP Solutions Case Study

DP Solutions Case Study

DP Solutions Logo 2024 FINAL

A Modern Website Built for Growth

As DP Solutions expanded its digital marketing efforts, it needed a more scalable website experience to support SEO, lead generation, and ongoing content growth. TSL rebuilt key areas of the company's existing HubSpot website using Sprocket Rocket and HubSpot Content Hub Professional, creating a modern foundation for future growth. 

The Challenge

Over the years, the DP Solutions website had evolved through ongoing content additions and marketing initiatives. While they had a website built on the HubSpot platform, it required modernization to improve user experience, strengthen brand consistency, and better support ongoing SEO and lead-generation goals. Navigation had become increasingly complex, and the site needed a more scalable framework that would make it easier to expand content, manage updates, and drive conversions across key service areas. 

The Solution

TSL provided DP Solutions with a combination of inbound marketing, SEO, paid search, and website optimization services to help drive traffic and convert visitors into qualified leads. The company leveraged HubSpot Marketing Hub Professional and Content Hub Professional, and TSL provided strategic guidance, platform management, and support for email marketing, forms, workflows, landing pages, and content management. 

To strengthen the website's ability to support long-term growth, TSL also completed a comprehensive HubSpot website rebuild using the Sprocket Rocket premium HubSpot theme. Approximately 30 website pages and the company blog were rebuilt and optimized while maintaining existing SEO authority. The project included a custom-designed mega menu, updated site structure, improved navigation, and conversion-focused enhancements that created a more modern and user-friendly experience. By pairing website improvements with ongoing SEO and content strategy, TSL helped create a stronger foundation for lead generation and organic growth. 

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The Results

The HubSpot website rebuild gave DP Solutions a modern, scalable foundation for growth. With improved navigation, optimized content, and a more flexible website framework, the new site enhances user experience while supporting ongoing SEO, lead generation, and conversion optimization.

Website Rebuild & Optimization

30+ website pages and the company blog were rebuilt and optimized within HubSpot. The project preserved existing SEO value while improving usability, consistency, and site performance.

Custom Navigation Experience

TSL designed and developed a custom mega menu and updated site navigation to make it easier for visitors to explore IT services, security solutions, cloud offerings, and key conversion paths throughout the website.

Built for Continuous Improvement

Using Sprocket Rocket's flexible module framework, the new website empowers ongoing content creation, SEO enhancements, and conversion optimization without requiring extensive redevelopment efforts.

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The Impact

By working with TSL, DP Solutions was able to grow net-new leads from its website through SEO, pay-per-click (PPC), and website optimization initiatives that improved search visibility, traffic, and conversions. In addition to generating significant revenue through digital channels, DP Solutions now benefits from a modern HubSpot website built to support future growth. 

The HubSpot website rebuild provided a more consistent user experience, streamlined navigation, and a scalable content management framework that allows the DP Solutions team to more efficiently manage website updates and expand content over time. The addition of a custom mega menu, rebuilt blog experience, and optimized service pages created a stronger foundation for ongoing SEO efforts and lead generation campaigns. 

Looking ahead, TSL continues to use website analytics and visitor behavior insights to refine the user experience, strengthen search visibility, and identify opportunities for continuous website improvement. The combination of SEO, paid search, and a modernized HubSpot website continues to position DP Solutions for sustainable digital growth. 
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