DP Solutions Case Study
A Modern Website Built for Growth
As DP Solutions expanded its digital marketing efforts, it needed a more scalable website experience to support SEO, lead generation, and ongoing content growth. TSL rebuilt key areas of the company's existing HubSpot website using Sprocket Rocket and HubSpot Content Hub Professional, creating a modern foundation for future growth.
The Challenge
The Solution
TSL provided DP Solutions with a combination of inbound marketing, SEO, paid search, and website optimization services to help drive traffic and convert visitors into qualified leads. The company leveraged HubSpot Marketing Hub Professional and Content Hub Professional, and TSL provided strategic guidance, platform management, and support for email marketing, forms, workflows, landing pages, and content management.
To strengthen the website's ability to support long-term growth, TSL also completed a comprehensive HubSpot website rebuild using the Sprocket Rocket premium HubSpot theme. Approximately 30 website pages and the company blog were rebuilt and optimized while maintaining existing SEO authority. The project included a custom-designed mega menu, updated site structure, improved navigation, and conversion-focused enhancements that created a more modern and user-friendly experience. By pairing website improvements with ongoing SEO and content strategy, TSL helped create a stronger foundation for lead generation and organic growth.
The Results
Website Rebuild & Optimization
30+ website pages and the company blog were rebuilt and optimized within HubSpot. The project preserved existing SEO value while improving usability, consistency, and site performance.
Custom Navigation Experience
TSL designed and developed a custom mega menu and updated site navigation to make it easier for visitors to explore IT services, security solutions, cloud offerings, and key conversion paths throughout the website.
Built for Continuous Improvement
Using Sprocket Rocket's flexible module framework, the new website empowers ongoing content creation, SEO enhancements, and conversion optimization without requiring extensive redevelopment efforts.
The Impact
The HubSpot website rebuild provided a more consistent user experience, streamlined navigation, and a scalable content management framework that allows the DP Solutions team to more efficiently manage website updates and expand content over time. The addition of a custom mega menu, rebuilt blog experience, and optimized service pages created a stronger foundation for ongoing SEO efforts and lead generation campaigns.
Looking ahead, TSL continues to use website analytics and visitor behavior insights to refine the user experience, strengthen search visibility, and identify opportunities for continuous website improvement. The combination of SEO, paid search, and a modernized HubSpot website continues to position DP Solutions for sustainable digital growth.