Many cybersecurity vendors are looking to recruit managed security service providers (MSSPs) or MSPs that provide security services as channel partners. The channel partnership can be mutually beneficial as MSSPs look to grow and acquire new security solutions to offer as part of their services. 

Meet With a TSL Channel Growth Expert

Schedule a meeting with David English, Channel Growth Expert and President of TSL.

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TSL Marketing’s Channel Marketing With MSSPs Difference  


    We have over 20 years of experience in digital marketing and have worked with thousands of channel partners, helping them find the right partners, generate demand, and progress leads. 


    We can support all your company’s regional or global channel systems because our reach extends beyond North America to Europe, South America, Southeast Asia, India, and Australia. 


    Our deep experience helps us understand and benchmark your existing strategy and then build comprehensive solutions to improve your channel ROI. 

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Channel Sales and Marketing Workshops

TSL offers a variety of sales and marketing workshops. These workshops can be conducted face to face or online through the TSL Academy.

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Solutions for the Channel

  • MSSP Partner Recruitment

    A channel is only as strong as its partners. TSL helps channel organizations find the right MSSPs and MSPs that provide security services to work with. 

  • Go-to-Market Planning With an MSSP Partner

    Before going to market, channel organizations and their MSSP partners need to determine if their value props can and should be aligned. 

  • Channel Marketing With MSSPs Strategy

    We help companies develop an optimal MSSP partner profile and then play a role in the staging, launch, and execution of the channel plan. 

  • Joint Demand Generation with MSSPs

    TSL works with channel companies to help them lay a foundation for successful demand generation with MSSP partners. 


An Approach for Demand Generation, Inbound, and Outbound Marketing

Our work for channel organizations involves planning, developing, and managing the execution of their strategy. TSL assists in the development of channel strategy and helps to implement channel support programs that deliver results for channel organizations that partner with MSSPs. We help our clients with a range of channel sales and marketing activities through our agile marketing methodology. 

  • Our Digital Marketing Growth Roadmap

    Read in greater detail about the formula we use for all our channel marketing clients. 

    See the full Process
  • Website Development

    • Brand Representation
    • Conversion Rate Optimization
    • User Experience (UX)
    • Heat Mapping
  • SEO

    • Website Analysis
    • Baseline Audit
    • Technical Fixes
    • Ongoing Monitoring & Updates
    • Content Strategy
  • Digital Advertising (PPC)

    • Account Setup
    • Conversion Tracking
    • Ad Performance Tracking & Management
    • Lead Attribution Analysis
    • Remarketing

Watch Our On-Demand Webinar With LinkedIn

Check out the webinar “How Channel Organizations Can Help Partners Generate New Customers & Brand Awareness with Digital Advertising.”