TSL's roots are in the channel. Since our founding in 1999 as Technology Sales Leads, we've helped organizations with all aspects of their channel. TSL understands the unique needs of the channel and has a team of experts ready to help.

Meet With a TSL Channel Growth Expert

Schedule a meeting with David English, Channel Growth Expert and President of TSL.

Book A Meeting

Why Team up with TSL for Channel Marketing?


    We have over 20 years in digital marketing and worked with thousands of channel partners, helping them to generate demand and progress leads.


    We can support all your regional or global channel systems because our global presence extends beyond North America to Europe, South America, Southeast Asia, India, and Australia.


    Our deep experience helps us understand and benchmark your existing strategy and then build comprehensive solutions to improve your channel ROI.

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Channel Sales and Marketing Workshops

TSL offers a variety of sales and marketing workshops. These workshops can be conducted face to face or online through the TSL Academy.

Review Course Options

B2B Tech Marketing Solutions for the Channel

  • Partner Recruitment

    A channel is only as strong as its partners. TSL helps companies find the right channel partners.

  • Marketing Support Services

    We maintain a team of solution area experts that can support a wide range of channel sales and marketing needs.

  • B2B Channel Strategy

    We help organizations develop an optimal partner profile and then play a role in the staging, launch, and execution of the channel plan.

  • B2B List Procurement and Development

    We help advise channel organizations on their list needs based on their target demographics and business goals.


An Approach for Demand Generation, Inbound, and Outbound Marketing

Our work for channel organizations involves planning, developing, and managing their strategy execution. TSL assists in the development of channel strategy and helps to implement channel support programs that deliver results. We help our clients with a range of channel sales and marketing activities through our agile marketing methodology.

  • Our Digital Marketing Growth Roadmap

    Read in greater detail about the formula we use for all our B2B technology clients.

    See the full Process
  • Website Development

    • Brand Representation
    • Conversion Rate Optimization
    • User Experience (UX)
    • Heat Mapping
  • SEO

    • Website Analysis
    • Baseline Audit
    • Technical Fixes
    • Ongoing Monitoring & Updates
    • Content Strategy
  • Digital Advertising (PPC)

    • Account Setup
    • Conversion Tracking
    • Ad Performance Tracking & Management
    • Lead Attribution Analysis
    • Remarketing

Watch Our On-Demand Webinar With LinkedIn

Check out the webinar “How Channel Organizations Can Help Partners Generate New Customers & Brand Awareness with Digital Advertising.”