TSL Marketing can help your managed service provider (MSP) company maximize your marketing development funds (MDF) and overall marketing budget through our proven and scalable lead generation campaigns. Over the last 20+ years, we have refined our methodology to meet the demands of potential customers of managed IT services companies at every stage of the buyer’s journey. We can help your managed IT services company create a winning mix of sales and marketing tactics, including content, social media, and digital advertising. 


Buyers Journey

I always enjoy working with the team at TSL. They are helpful, friendly, and work hard to tweak, refine, and improve our digital marketing efforts to fuel our lead-generation engine!” 

– Jill Rose, Marketing Manager of DP Solutions 

The Challenge

  • How do I reach my target audience to establish brand awareness and communicate our value proposition?

  • How do I utilize my marketing budget and MDF to uncover truly qualified sales opportunities?

  • How do I build a sustainable campaign strategy that nurtures pipeline and leads to measurable ROI?


The Solution

TSL has developed an integrated, omni-channel methodology and approach to help achieve your MSP company’s goals: 

  • Educate your audience with interesting, relevant content

  • Engage potential buyers with compelling offers

  • Progress qualified sales leads with always-on inside sales support

Integrated Campaign | Engagement Algorithm

Integrated Campaign Engagement Algorithm without Summary (1) (1)

We chose – and continue to choose – TSL because of their true partnership. Being a relationship-oriented company ourselves, it was important to find an agency that we could trust with our business. Their team is knowledgeable, and we are seeing tangible results from their efforts in our digital marketing strategy. I see the TSL team as a vital extension of our marketing department.”  

– Shannon Whitehead, Director of Marketing, Pegasus Technology Solutions 


Campaigns for Leading MSPs 



Why TSL?

We were founded in 1999 with the mission of helping B2B technology customers grow their business. A history focused on lead generation has evolved into a suite of inside sales and digital marketing services. We are laser focused on helping your MSP business attract, convert, and close new business. Our roster of experienced marketers provides the expertise you need without the overhead. Your TSL team will check all the boxes necessary for a successful engagement, and we include the following resources and services:  

  • Integrated Marketing Manager

    Strategist and Project Management

    Coordination of the Project, End-to-End


  • Web & Content Designer

    Design All Digital Assets

    Includes: Survey, Emails, Landing Pages, Ads

  • Technical Copywriter

    Develop Copy for All Digital Assets

    Includes: Survey, Emails, Landing Pages, Ads

  • Digital Advertising Strategist

    Strategist to Drive Engagement via LinkedIn Ads

    Includes: LinkedIn Ads Setup and Management


  • Business Development Reps

    Engage, Nurture, and Progress the Leads

    Includes: Phone, Email, and Schedule Meetings

  • MDF and PoP Management

    Assist with MDF Applications and PoP

    Includes: Applications and Collecting Assets

  • Investment

    3-Month Campaign = ~$20,000 to $30,000


Not Sure Where to Start?

Whether you’re a Solution Provider, MSP, MSSP, or CSP, we have prepackaged, integrated campaign offerings to help you grow.