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Full-Service, Integrated, and Omni-Channel Campaigns for Managed Service Providers

TSL Marketing can help your managed service provider (MSP) company maximize your marketing development funds (MDF) and overall marketing budget through our proven and scalable lead generation campaigns. Over the last 20+ years, we have refined our methodology to meet the demands of potential customers of managed IT services companies at every stage of the buyer’s journey. We can help your managed IT services company create a winning mix of sales and marketing tactics, including content, social media, and digital advertising. 

 

Buyers Journey

The Challenge

  • How do I reach my target audience to establish brand awareness and communicate our value proposition?

  • How do I utilize my marketing budget and MDF to uncover truly qualified sales opportunities?

  • How do I build a sustainable campaign strategy that nurtures pipeline and leads to measurable ROI?
The Challenge
The Solution

The Solution

TSL has developed an integrated, omni-channel methodology and approach to help achieve your MSP company’s goals: 

  • Educate your audience with interesting, relevant content

  • Engage potential buyers with compelling offers

  • Progress qualified sales leads with always-on inside sales support

Integrated Campaign | Engagement Algorithm

Integrated Campaign Engagement Algorithm without Summary

Hear From our Customers

“The TSL Marketing team has greatly exceeded our expectations. Not only are they responsive and generate quality leads but they are a true thought leader in providing ideas and suggestions for our company to work smarter, not harder! HUGE thank you to the TSL team!“

Nichole Gunderson

Business Development Manager – The Burwood Group

“We love TSL and the program as a whole. The leads are more qualified than other campaigns. The lead nurture component is an incredible value add, especially for a partner like us.”

 
-Vice President of Sales for a Regional Solutions Provider

Why TSL?

We were founded in 1999 with the mission of helping B2B technology customers grow their business. A history focused on lead generation has evolved into a suite of inside sales and digital marketing services. We are laser focused on helping your MSP business attract, convert, and close new business. Our roster of experienced marketers provides the expertise you need without the overhead. Your TSL team will check all the boxes necessary for a successful engagement, and we include the following resources and services: 

 
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Integrated Marketing Manager
  • Strategist and Project Management
  • Coordination of the Project, End-to-End
Web & Content Designer
  • Design All Digital Assets

  • Includes: Survey, Emails, Landing Pages, Ads

Technical Copywriter
  • Develop Copy for All Digital Assets
  • Includes: Survey, Emails, Landing Pages, Ads
Digital Advertising Strategist
  • Strategist to Drive Engagement via LinkedIn Ads
  • Includes: LinkedIn Ads Setup and Management
Business Development Reps
  • Engage, Nurture, and Progress the Leads
  • Includes: Phone, Email, and Schedule Meetings
MDF and PoP Management
  • Assist with MDF Applications and PoP
  • Includes: Applications and Collecting Assets
Investment

3-Month Campaign = ~$20,000 to $30,000

Not Sure Where to Start?

Whether you’re a Solution Provider, MSP, MSSP, or CSP, we have prepackaged, integrated campaign offerings to help you grow.