TSL Marketing has extensive experience working with IBM Partners to establish robust marketing programs that develop and run winning lead generation campaigns. Our more than 25 years of B2B tech marketing experience and expertise include a successful track record of helping IBM Partners build marketing strategies that generate quality leads that convert into customers, boosting revenue. Our team has a deep understanding of the solutions and services offered by IBM Partners, so we can support lead generation efforts by creating and promoting custom thought leadership content and offers that attract and engage target audiences.
TSL recognizes that the success of IBM Partners depends on generating high-quality leads that convert, instead of focusing on the number of leads entering the pipeline. Making lead quality a priority, we work with your company to define criteria for Marketing Qualified Leads (MQLs) and Sales Qualified Leads (SQLs) and ensure marketing and sales teams align when qualifying leads.
We help IBM Partners find the right mix of marketing tactics to find, engage, track, and nurture leads.
Our lead generation services for IBM Partners include:
☑️ Website DevelopmentOur experts in paid advertising help IBM Partners manage paid search to uncover leads on the social media channels where potential customers congregate and interact with content. We have experts in both LinkedIn and Google Ads who can work with you to create impactful ads and retargeting campaigns to identify and focus on your core audience. As part of our paid advertising services, we develop strategies, track digital ad performance, and conduct continuous improvement to increase results.
Our Pay-Per-Click (PPC) digital advertising services for IBM Partners include:
☑️ Account SetupWe help all types of IBM Partners target and engage the right customers so they can generate more leads, including:
☑️Select, Premier, and Gold Partners
At TSL, we help IBM Partners develop integrated marketing campaigns that use multiple channels to promote a consistent brand message. Our Integrated Managers provide strategy and project management to coordinate every part of integrated campaigns.
TSL has created a proven integrated, multi-channel methodology that enables IBM Partners to meet their goals by educating their audience with relevant content, engaging prospects with attractive offers, and progressing qualified leads with inside sales support.
Make TSL Your Marketing Agency
Reach out to TSL Marketing today to set up a meeting with one of our IBM Partner experts.