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Marketing Agency for IBM Partners

Benefit from Our Experience in Creating IBM Partner Campaigns

TSL Marketing has extensive experience working with IBM Partners to establish robust marketing programs that develop and run winning lead generation campaigns. Our more than 25 years of B2B tech marketing experience and expertise include a successful track record of helping IBM Partners build marketing strategies that generate quality leads that convert into customers, boosting revenue. Our team has a deep understanding of the solutions and services offered by IBM Partners, so we can support lead generation efforts by creating and promoting custom thought leadership content and offers that attract and engage target audiences. 

Benefit from Our Experience in Creating IBM Partner Campaigns

Making IBM Partners Stand Out

TSL spends time finding out what sets your company apart from other IBM Partners so that you gain an edge in a competitive market. Whether you offer IBM compute, infrastructure, cloud, storage, security, AI, or software solutions, we develop marketing campaigns that promote your differentiators, including trust signals, Business Partner tier, certifications, strengths in particular IBM solutions and services, industry-specific solutions, and areas of thought leadership. 

TSL recognizes that the success of IBM Partners depends on generating high-quality leads that convert, instead of focusing on the number of leads entering the pipeline. Making lead quality a priority, we work with your company to define criteria for Marketing Qualified Leads (MQLs) and Sales Qualified Leads (SQLs) and ensure marketing and sales teams align when qualifying leads.

We help IBM Partners find the right mix of marketing tactics to find, engage, track, and nurture leads.

Our lead generation services for IBM Partners include: 

☑️ Website Development 
☑️ SEO 
☑️ AI SEO 
☑️ Email Nurture Sequences 
☑️ Social Media 
☑️ Inside Sales & Telemarketing 
☑️ Paid Advertising 
☑️ Data Services 

Our experts in paid advertising help IBM Partners manage paid search to uncover leads on the social media channels where potential customers congregate and interact with content. We have experts in both LinkedIn and Google Ads who can work with you to create impactful ads and retargeting campaigns to identify and focus on your core audience. As part of our paid advertising services, we develop strategies, track digital ad performance, and conduct continuous improvement to increase results.

Our Pay-Per-Click (PPC) digital advertising services for IBM Partners include: 

☑️ Account Setup 
☑️ Conversion Tracking 
☑️ Ad Performance Tracking & Management 
☑️ Lead Attribution Analysis 
☑️ Remarketing

We help all types of IBM Partners target and engage the right customers so they can generate more leads, including: 

☑️Select, Premier, and Gold Partners 
☑️IBM Silver, Gold, and Platinum Business Partners
☑️Build Partners, including ISVs and MSPs
☑️Sell Partners, including VARs, resellers, and solution providers
☑️Service Partners, including Systems Integrators (SIs), consultancies, and advisory firms

 

Developing Integrated Campaigns

At TSL, we help IBM Partners develop integrated marketing campaigns that use multiple channels to promote a consistent brand message. Our Integrated Managers provide strategy and project management to coordinate every part of integrated campaigns.

TSL has created a proven integrated, multi-channel methodology that enables IBM Partners to meet their goals by educating their audience with relevant content, engaging prospects with attractive offers, and progressing qualified leads with inside sales support.

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Make TSL Your Marketing Agency

Reach out to TSL Marketing today to set up a meeting with one of our IBM Partner experts.