HubSpot Migration Experts | Marketo to HubSpot Migrations

A Smarter Path from Marketo to HubSpot Without Data Loss or Downtime

Accredited HubSpot specialists at TSL Marketing help Marketo teams migrate programs, lead scoring, lifecycle data, and historical activity into HubSpot while avoiding data loss, downtime, and guesswork.

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Why Migrating from Marketo Is High Risk Without the Right Partner

Marketo migrations fail when teams treat them like a database export. Migrations that aren’t led by an expert in Marketo to HubSpot migrations result in the following issues:

Program logic doesn’t translate 1:1
Lead scoring models break or oversimplify
Activity history becomes unusable
Lifecycle stages lose meaning
Sales loses trust in the CRM

When TSL conducts Marketo to HubSpot migrations, we migrate logic, not just records.

Our HubSpot Data Migration Accreditation ensures we don’t “flatten” your Marketo system. Instead, we rebuild your system intentionally in HubSpot.

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HubSpot Data Migration Accredited with Deep Marketo Experience

TSL has earned the HubSpot Data Migration Accreditation, meaning we use a certified methodology for conducting complex Marketo to HubSpot migrations. We have developed a proven approach to translating:

Marketo smart campaigns to HubSpot workflows for marketing automation

Marketo scoring models to HubSpot lead scoring

Marketo programs to HubSpot campaigns

Marketo activity history to HubSpot meaningful engagement and unified CRM

Our Marketo to HubSpot Migration Process

Our proven Marketo to HubSpot migration process takes a phased approach to ensure success.

1) Marketo Audit

Programs, smart campaigns, tokens
Scoring and lifecycle logic
Historical activity volume
CRM sync dependencies
Document assets migrating and any cleanup requirements
Integration/tech stack requirements
Develop project plan

2) Architecture

Data cleanup requirements
Marketo program to HubSpot campaign mapping
Scoring model redesign
Lifecycle normalization
Custom object planning (if needed)
Integration planning

3) Data Migration & Validation

Contacts, companies, deals
Program membership and engagement history
Form submissions and key activities
Integration approach and setup
Import requirements for pre/post go-live
End-to-end testing

4) Automation & Reporting Rebuild

Workflow recreation in HubSpot
Lifecycle and MQL logic
Rebuild dashboard and reporting
Sandbox setup (if required)

5) Go-Live & Enablement

Sales and marketing validation
Team training and documentation
Post launch QA checks
Post-launch roadmap

Why HubSpot Wins Post-Migration

A side-by-side comparison of the Marketo and HubSpot platforms shows the advantages of migrating to HubSpot.

Area

Admin Complexity
Speed to Launch
Sales Visibility
Total Cost
Long-Term Ownership
AI Capabilities

Marketo

High
Slow
Limited
High
Specialist Dependent
Specialist Dependent

HubSpot

Low
Fast
Native
Predictable
Team Friendly
Team Friendly

How TSL Helped an Enterprise Technology Company Migrate from Marketo to HubSpot and Elevate Its Strategic Marketing Initiatives 

Migrating a global $22B enterprise technology company from Marketo to HubSpot was the beginning of an incredible partnership with TSL.

Read the Case Study

“We would not be where we are today without TSL. They are critical to our team's success.” 

--Enterprise Technology Company

Is Your Company Prepared to Move from Marketo to HubSpot?

Use our Marketo to HubSpot Migration Checklist to find out if your company is ready to make the move to HubSpot and what you need to work on.

Access Our HubSpot Migration Checklist

HubSpot Migration Services for Marketo Teams