How TSL Helped an MSP Generate Revenue from Online Leads

“We are blown away by the number of quality leads coming in! Since partnering with TSL on our website optimization and paid search efforts, we consistently receive high-quality leads every month.”

-- Jill Rose, Marketing Manager of DP Solutions

The Challenge 

DP Solutions is a customer-focused IT solutions company with a mission to provide secure and innovative service to a wide range of clients. With a rapidly growing number of managed service providers (MSPs) populating the marketplace, DP Solutions needed to optimize its website to generate better-qualified leads at a greater volume. In addition, competing MSPs placed higher in keyword rankings, creating a great need for the company to boost its own organic search results. Before partnering with TSL, DP Solutions’ search results for MSP-specific keywords were outside the top 100.  

Although DP Solutions and TSL have collaborated since 2010, many of the B2B sales and marketing initiatives that were launched did not focus on SEO, SEM, or website optimization. Seeing this gap in the marketing mix, the partnership shifted focus in 2016 so that DP Solutions could generate new organic leads through its website to create a more competitive advantage.  

The Solution 

TSL provided DP Solutions with a combination of inbound marketing tactics to help drive traffic to the website and convert visitors into leads. The company purchased a HubSpot Marketing Hub Professional license, and TSL, a 10-year veteran platinum partner of HubSpot, was able to provide management and support for apps such as email, forms, lists, tasks, and workflows. Additionally, TSL served as consultants for the DP Solutions website by managing its content, landing pages, and blog through HubSpot.  

Hubspot 10 Year Anniversary

When it came to SEO, TSL took a deep dive into DP Solutions’ conversions to get a sense of why web traffic was increasing but not leading to a better conversion rate. After further investigation, TSL’s SEO experts discovered that instead of funneling prospects through content or a free assessment offer, good conversions were coming from the Contact page. Armed with this new information, the TSL team decided to build a series of clear and compelling CTAs that route visitors to the Request a Proposal page to get more balanced conversions.  

In another example of optimizing already-existing website content, TSL worked with DP Solutions to update its IT Terminology Glossary with more advanced terminology that prospects in the industries they serve would likely search for. These efforts to optimize the page soon became a major driver of organic traffic for the company.  

The Results

Year over year, DP Solutions saw double-digit percentage increases in website interactions: 

236k

Growth in Overall Users

235k

Increase in New Users

Gain in Session Traffic

Win revenue totals of close to $8.5 million:

Total win revenue of $8,472,168

Google Ads

100 conversions and 17 wins for a total of $2,043,432

SEO

279 conversions and 35 wins from SEO for a total of $6,423,736

DP Solutions achieved top 10 keyword rankings for:
 

“managed it services”

“IT company”

“managed services healthcare”

“IT services for small business”

“Baltimore IT services”

“DP Solutions”

The Impact

By working with TSL, DP Solutions was able to grow net-new leads from its website through SEO and pay-per-click (PPC) campaigns — fully built from the ground up using a solid SEO strategy that improved search results for targeted keywords and increased traffic. With the help of HubSpot’s Marketing Hub Professional, along with TSL’s expertise in the software, DP Solutions was able to harness the tools they needed to create and automate campaigns, optimize inbound efforts, and measure success.  

Looking ahead to the future, TSL continues to use visitor data to constantly monitor and improve the user experience (UX), SEO, and SEM results for the DP Solutions website. The agency also plans to continue to support the company as they reap the rewards of exponential growth in such a short period of time.  

“I always enjoy working with the team at TSL. They are helpful, friendly, and work hard to tweak, refine, and improve our digital marketing efforts to fuel our lead-generation engine!” 

-- Jill Rose, Marketing Manager of DP Solutions 

About DP Solutions

DP Solutions is an award-winning Managed Service Provider (MSP) serving the Mid-Atlantic. The company functions as a true partner for supporting clients’ long-term initiatives. The staff at DP Solutions has a breadth of technology expertise, including managed IT and cloud solutions, backup and DR, security consulting, and overseeing IT projects. DP Solutions also provides a 24x7 locally staffed service desk. 

TSL Marketing

About TSL 

Since our founding 20 years ago as Technology Sales Leads, we have provided sales and marketing services for the information technology industry. From list building and acquisition to inbound and outbound lead generation, the world's top technology companies trust TSL to help plan, develop, and manage their sales and marketing efforts. 

How TSL Helped a Regional MSP Generate $8.5M in New Revenue from Online Leads