DP Solutions needed to optimize its website to generate more and better-qualified leads. The company also wanted to boost organic search results. Competing managed service providers (MSPs) presented stiff competition for keyword rankings. Many of DP Solutions’ search results for MSP keywords were outside the top 100.
DP Solutions and TSL have collaborated since 2010, completing many B2B sales and marketing initiatives. Those initiatives include content creation, telemarketing, and digital efforts. Beginning in 2014, the partnership shifted focus to helping DP Solutions generate new organic leads through its website.
TSL provides DP Solutions with:
A combination of these tactics helps to drive traffic to the DP Solutions website and convert visitors into leads.
Continuous improvement produced month-over-month gains in website performance:
Keyword rankings have dramatically risen and continue to climb:
+Ranking increases have occurred over the last 3 months
Win revenue totals top $1.9 million:
+Totals are from 2018 and 2019
TSL uses visitor data to improve the user experience (UX), SEO, and SEM results for the DP Solutions website. TSL has been working with DP Solutions on an SEO strategy that improves search results for targeted keywords and increases traffic.
By working with TSL, DP Solutions was able to grow net-new leads from their website through:
DP Solutions is an award-winning Managed Service Provider (MSP) serving the Mid-Atlantic. The company functions as a true partner for supporting clients’ long-term initiatives. The staff at DP Solutions has a breadth of technology expertise, including managed IT and cloud solutions, backup and DR, security consulting, and overseeing IT projects. DP Solutions also provides a 24x7 locally staffed service desk.
Since our founding 20 years ago as Technology Sales Leads, we have provided sales and marketing services for the information technology industry. From list building and acquisition to inbound and outbound lead generation, the world's top technology companies trust TSL to help plan, develop, and manage their sales and marketing efforts.