How TSL Helped DP Solutions Generate High-Quality Leads

+39.3%

GROWTH IN
OVERALL USERS

+41.2%

INCREASE IN
NEW USERS

+39.8%

GAIN IN
SESSION TRAFFIC

+Year over year, DP Solutions saw double-digit percentage increases in website interactions.

“We are blown away by the number of quality leads coming in! Since partnering with TSL on our website optimization and paid search efforts, we consistently receive high-quality leads every month.”

Jill Rose, Marketing Manager - DP Solutions

[ The Challenge ]

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DP Solutions needed to optimize its website to generate more and better-qualified leads. The company also wanted to boost organic search results. Competing managed service providers (MSPs) presented stiff competition for keyword rankings. Many of DP Solutions’ search results for MSP keywords were outside the top 100.

[ The Solution ]

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DP Solutions and TSL have collaborated since 2010, completing many B2B sales and marketing initiatives. Those initiatives include content creation, telemarketing, and digital efforts. Beginning in 2014, the partnership shifted focus to helping DP Solutions generate new organic leads through its website.

TSL provides DP Solutions with:

  • Search engine optimization (SEO)
  • Website consulting
  • HubSpot management and support
  • Digital ad management

A combination of these tactics helps to drive traffic to the DP Solutions website and convert visitors into leads.

Continuous improvement produced month-over-month gains in website performance:

  • 10% increase in organic search
  • 8.5% growth in new users
  • 9% jump in sessions

Keyword rankings have dramatically risen and continue to climb:

  • “managed it service provider” ranks 8 after ranking outside the top 100
  • “managed service provider company” ranks 52 after ranking outside the top 100
  • “disaster recovery it services” ranking is up to 4 from 22
  • “msp providers Maryland” has risen to 17 from 29

+Ranking increases have occurred over the last 3 months

Win revenue totals top $2 million:

  • 24 conversions and 4 wins from SEM for a total of $946,980
  • 76 conversions and 9 wins from SEO for a total of $1,373,760
  • Total win revenue of $2,320,740

+Totals are from 2018 and 2019

[ The Benefits ]

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TSL uses visitor data to improve the user experience (UX), SEO, and SEM results for the DP Solutions website. TSL has been working with DP Solutions on an SEO strategy that improves search results for targeted keywords and increases traffic.

By working with TSL, DP Solutions was able to grow net-new leads from their website through:

  • SEO
  • Pay per click (PPC) campaigns

“I always enjoy working with the team at TSL. They are helpful, friendly, and work hard to tweak, refine, and improve our digital marketing efforts to fuel our lead-generation engine!”

Jill Rose, Marketing Manager - DP Solutions

[ About DP Solutions ]

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DP Solutions is an award-winning Managed Service Provider (MSP) serving the Mid-Atlantic. The company functions as a true partner for supporting clients’ long-term initiatives. The staff at DP Solutions has a breadth of technology expertise, including managed IT and cloud solutions, backup and DR, security consulting, and overseeing IT projects. DP Solutions also provides a 24x7 locally staffed service desk.

[ About TSL ]

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Since our founding 20 years ago as Technology Sales Leads, we have provided sales and marketing services for the information technology industry. From list building and acquisition to inbound and outbound lead generation, the world's top technology companies trust TSL to help plan, develop, and manage their sales and marketing efforts.

LEARN HOW TO GET BETTER DIGITAL MARKETING RESULTS AT YOUR COMPANY.

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