How TSL Marketing’s AI SEO Services Helped the MSP Live Oak Win New Customers

Live Oak, a managed service provider (MSP) based in Texas, was relying on an outbound marketing approach and referrals to find, engage, and win over customers. To generate more leads and gain authority as a top managed IT provider in their region, Live Oak needed to develop an inbound marketing strategy and start leveraging AI SEO.  

TSL Marketing and Live Oak established a relationship based on trust that quickly delivered measurable results through website optimization and AI SEO efforts. With TSL working as Live Oak’s marketing agency, the MSP achieved top rankings in local search, won over more new customers, and increased recurring revenue.

The Challenge 

Live Oak, a managed IT provider located in Texas, needed a digital marketing agency to help them build an inbound marketing pipeline and increase their digital credibility through AI SEO so the company would be recognized as a top Managed IT firm in key locations across a competitive region. 

The Solution

The partnership between Live Oak and TSL Marketing shows how important trust is to the success of digital marketing optimization efforts. Live Oak and TSL established trust from the start so that TSL could take ownership of website optimization and AI SEO efforts to deliver measurable results within the first month. TSL understands that the first 90 days are critical for conversion optimization. We made a strong start by drawing on our successful experience in working with MSPs and taking advantage of the processes and people Live Oak already had in place.

TSL Increased Live Oak’s digital credibility through website optimization efforts that included:

• SEO, AEO, and CRO Optimization
• Development of Targeted Content with High Value for AI-driven search
• Increasing Conversion Opportunities
• Adding Trust Signals
• Revising Site Navigation

“[TSL was] able to prove our return on investment with data. Their personal approach to building consensus, mapping out plans, as well as staying in communication with us was what excited us. TSL also came to us highly recommended by one of my peers.” 

--Michael Alexander, Partner, Chief Revenue Officer, Live Oak 

The Results

Live Oak has succeeded in ranking on the first and second pages in Google search in all local markets for targeted keywords. TSL’s strategic efforts to turn the Live Oak website into a lead generation engine have not only increased Live Oak’s visibility but have transformed their site into a number one source of leads, pipeline, and Monthly Recurring Revenue (MRR).

TSL’s approach to AI SEO led to Live Oak rising to a top-ranking MSP in Dallas, Houston, Austin, and Irving. Our focus on generating quality leads has resulted in success in generating marketing and sales-qualified leads to earn greater MRR and win revenue.

• Monthly Recurring Revenue

  • $75,000 + in MRR 

• Marketing Qualified Leads

  • 200+ MQLs 

• Sales Qualified Leads

  • 100+ SQLs

• Google Search

  • Page #1 and 2 in all local markets for top keywords 

• Average Traffic

  • 339% increase in average website traffic 

The Impact 

Live Oak was able to see results quickly in building their digital authority in a competitive market. Over the past year, Live Oak has increased their visibility and authority in search, ranking in the top keywords related to the Dallas, Houston, Irving, and Austin markets. This increased visibility in Google and AI search is backed up by physical presence in secondary locations in Texas, strengthening Live Oak’s reputation as a leading MSP in the region.  

Live Oak appreciated the personalized approach TSL took to working with their company. TSL took the time to collaborate with their team, develop customized roadmaps, and stay in communication throughout the process.

The success that Live Oak has achieved in increasing their search rankings, website traffic, and paths to conversion has translated into significant pipeline and revenue growth. Live Oak attributes $75K of MRR from new client acquisitions to the work that TSL has done for them, and reports being on track to double that this year.

Winning New Customers through AI SEO 

AI SEO shaped the website optimization and lead generation efforts that TSL Marketing helped Live Oak realize. We understand that AI SEO is key to establishing authority and promoting growth for MSPs now that customers are researching products and services using AI-powered search.

To help MSPs like Live Oak win over more customers and increase their revenue, TSL Marketing offers AI SEO Services that include AI SEO audits, content structuring for AI overviews, semantic markup, and AI SEO for local search.

Find out how to improve your AI SEO efforts. Request an AI SEO Assessment from TSL Marketing.