B2B Tech Resources for Understanding AI SEO

Like most aspects of B2B tech marketing, search continues to evolve. With the rise of GenAI platforms, traditional search engine optimization (SEO) is no longer enough.  

To raise brand awareness and engage with customers, B2B tech firms need to surface in searches conducted using leading AI-powered tools, including ChatGPT, Microsoft Copilot, Perplexity, and Google Gemini. 

At TSL Marketing, we like to stay on the cutting edge of B2B marketing. That’s why we’re providing a handy list of thought-leadership articles on AI SEO. These resources will help your company understand AI SEO tools and strategies so you can take advantage of it for lead generation.  

What is AI SEO? 

Artificial Intelligence Search Engine Optimization (AI SEO) helps B2B tech companies adapt their content so that it gets found in AI-driven search, including voice search. AI SEO is also known as Answer Engine Optimization (AEO) and Generative Engine Optimization (GEO).  

Taking this approach to SEO ensures that your content surfaces in searches that use leading GenAI tools and virtual assistants. AI SEO has become so important that HubSpot has incorporated AEO into their new Loop Marketing methodology. 

When you work with a marketing agency for AI SEO, you benefit from expert-led services that increase visibility in AI-guided search, including: 

• Structuring content for AI Overviews 

• Using semantic markup & schema 

• Tailoring content for Large Language Models (LLMs) 

AI SEO Resources 

Consult the list below to access resources on how to take advantage of AI SEO provided by thought leaders in B2B marketing.  

How to Rank in AI Search in 2025: 6 Tactics from Industry Experts 

Learn the basics of ranking in AI search results and which tools you need to use for AI SEO. 

How to Optimize for AI Search Results in 2025 

Get advice from a Semrush expert on how to optimize for AI search, track visibility, and stay ahead of the evolution of SEO. 

14 Best AI SEO tools & How I Use Them 

Discover the leading AI SEO tools and how a HubSpot expert uses them to get the most out of AI-powered search. 

How AI Search Really Works: Findings from Our AI Visibility Study 

Explore the results of Semrush research into AI visibility and how to establish authority in AI search.  

Dominate Search Results in the AI Era 

Get a free masterclass from HubSpot on how to unlock the power of AI SEO. 

Generative Engine Optimization: What We Know so far About Generative SEO

Uncover the latest insights on Generative Engine Optimization and how it is transforming SEO. 

From SEO to LMO: HubSpot Launches the First Free Tool for AI Discovery 

Learn about HubSpot’s innovative new tool for AI Discovery. 

HubSpot’s Loop Marketing Prompt Library

Take advantage of HubSpot’s library of 100 Loop Marketing prompts.  

Optimizing for AI Overviews — Whiteboard Friday

Get advice from a Moz expert on how to use AI Overviews for AI SEO. 

Are AI Overviews Worth Pursuing? — Next Level  

Find out whether adjusting content strategy for AI Overviews is the best strategy for your company.  

AI Overviews: Are They Affecting Your Search Results? — Whiteboard Friday 

Learn what AI Overviews mean for your SEO strategy based on keyword analysis conducted by Moz. 

81 AI SEO Statistics for 2025 

Explore eye-opening AI SEO statistics compiled by Ahrefs. 

How to Create High-Quality AI SEO Content That Ranks (From Start to Finish) 

Use this tutorial to learn how to use AI-powered tools to create content that ranks in AI SEO search. 

How to Rank in AI Overviews in 6 Steps 

Get tips on how to rank in AI SEO search from an Ahrefs expert. 

Generative Engine Optimization: Growth Strategies and Metrics for the AI Era 

Learn about GEO strategies, tactics, and performance metrics. 

Get Started with AI SEO 

At TSL Marketing, we are dedicated to arming our clients with everything they need to be successful at becoming known and trusted. Ensuring that our customers have access to resources on AI SEO is part of that commitment.  

TSL serves as an AI SEO Agency, providing B2B tech companies with expert guidance in creating and adapting content that will be found in AI-powered search.  

Find out if your B2B tech firm is benefiting from AI search. Reach out to TSL Marketing today to request an AI SEO Assessment.