The Challenges
The Purple Guys, a managed service provider (MSP) serving the Midwest and South, needed help setting up, integrating, and deploying their technology stack (aka Growth Stack), HubSpot Marketing and Sales Hub Pro and ConnectWise Manage.
The Timeline
The Solution: An Agency Focused on Revenue
This engagement with The Purple Guys showcases TSL’s evolution as an organization. We are uniquely positioned to help B2B Technology companies achieve measurable growth. TSL’s inbound marketing expertise – from HubSpot to SEO to web content – far exceeds that of our competitors in the “Lead Gen” space. TSL holds ourselves accountable for meeting goals that most digital agencies can’t promise: qualified sales opportunities and, most importantly, WINS.
TSL executed on all facets of marketing for The Purple Guys, including:
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C-level guidance and strategy
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Inbound marketing
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Account-based and vertical-focused marketing (ABM)
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Sales-supported strategy
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Website and search engine optimization (SEO/CRO)
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Digital Ads (Google and LinkedIn)
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A Partnership Focused on Growth
The common theme throughout TSL’s engagement with The Purple Guys has been growth. The Purple Guys has grown through acquisitions, the company’s team has grown through TSL’s resources, and the sales pipeline has grown through optimized lead generation.
The Purple Guys has expanded over the past year, extending the company’s reach west, further into Texas, and north, into Indiana and Illinois. This expansion has solidified The Purple Guys as a leading MSP in the Midwest region.
These acquisitions present tremendous opportunity but also came with challenges. Acquiring businesses means integrating websites, people, and processes, which TSL has helped The Purple Guys navigate.
Perhaps the most significant achievement of this partnership is the success related to organic search. The Purple Guys has seen improvement in each market. Now the company is being found by more of the right prospects, leading to over $94,682 of MRR won from search conversions.
Brian Shilling, Virtual CMO
About The Purple Guys
About TSL
Since our founding 20 years ago as Technology Sales Leads, we have provided sales and marketing services for the information technology industry. From list building and acquisition to inbound and outbound lead generation, the world's top technology companies trust TSL to help plan, develop, and manage their sales and marketing efforts.
