The Purple Guys, a managed service provider (MSP) serving the Midwest and South, needed help setting up, integrating, and deploying their technology stack (aka Growth Stack), HubSpot Marketing and Sales Hub Pro and ConnectWise Manage.
This engagement with The Purple Guys showcases TSL’s evolution as an organization. We are uniquely positioned to help B2B Technology companies achieve measurable growth. TSL’s inbound marketing expertise – from HubSpot to SEO to web content – far exceeds that of our competitors in the “Lead Gen” space. TSL holds ourselves accountable for meeting goals that most digital agencies can’t promise: qualified sales opportunities and, most importantly, WINS.
TSL executed on all facets of marketing for The Purple Guys, including:
C-level guidance and strategy
Inbound marketing
Account-based and vertical-focused marketing (ABM)
Sales-supported strategy
Website and search engine optimization (SEO/CRO)
Digital Ads (Google and LinkedIn)
Marketing Qualified Leads (MQLs)
Facilitated Appointments
Qualified Pipeline
The Purple Guys have achieved a significant milestone by securing prominent placement on the first page for key keyword searches across various markets.
This accomplishment not only signifies their enhanced visibility but also underscores TSL's strategic efforts to optimize online presence.
TSL's diligent approach has resulted in a notable surge in the rate and quality of website conversions, thereby solidifying TPG's position as a leading player in their industry.
>$12 million in qualified pipeline forecasts
The common theme throughout TSL’s engagement with The Purple Guys has been growth. The Purple Guys has grown through acquisitions, the company’s team has grown through TSL’s resources, and the sales pipeline has grown through optimized lead generation.
The Purple Guys has expanded over the past year, extending the company’s reach west, further into Texas, and north, into Indiana and Illinois. This expansion has solidified The Purple Guys as a leading MSP in the Midwest region.
These acquisitions present tremendous opportunity but also came with challenges. Acquiring businesses means integrating websites, people, and processes, which TSL has helped The Purple Guys navigate.
Perhaps the most significant achievement of this partnership is the success related to organic search. The Purple Guys has seen improvement in each market. Now the company is being found by more of the right prospects, leading to over $94,682 of MRR won from search conversions.
Since our founding 20 years ago as Technology Sales Leads, we have provided sales and marketing services for the information technology industry. From list building and acquisition to inbound and outbound lead generation, the world's top technology companies trust TSL to help plan, develop, and manage their sales and marketing efforts.
We chose – and continue to choose – TSL because of their true partnership. Being a relationship-oriented company ourselves, it was important to find an agency that we could trust with our business. Their team is knowledgeable, and we are seeing tangible results from their efforts in our digital marketing strategy. I see the TSL team as a vital extension of our marketing department.
We are blown away by the number of quality leads coming in! Since partnering with TSL on our website optimization and paid search efforts, we consistently receive high-quality leads every month.
TSL’s approach to optimizing our website for growth was seamless and easy for our team from start to finish. Their ability to lead and guide us through our website transformation was incredibly simple and organized. I love the finished design and appreciate their approach to continuous improvement of the site instead of delivering a finished product that needs to be redone in a few more years.
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