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How TSL Marketing Helped an MSP Serving the Midwest and South Grow Into a Regional Leader

The Challenges

The Purple Guys, a managed service provider (MSP) serving the Midwest and Southneeded help setting up, integrating, and deploying their technology stack (aka Growth Stack), HubSpot Marketing and Sales Hub Pro and ConnectWise Manage. 

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The Timeline 

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The Solution: An Agency Focused on Revenue

This engagement with The Purple Guys showcases TSL’s evolution as an organization. We are uniquely positioned to help B2B Technology companies achieve measurable growth. TSL’s inbound marketing expertise – from HubSpot to SEO to web content – far exceeds that of our competitors in the “Lead Gen” space. TSL holds ourselves accountable for meeting goals that most digital agencies can’t promise: qualified sales opportunities and, most importantly, WINS.  

TSL executed on all facets of marketing for The Purple Guys, including: 

  • C-level guidance and strategy 

  • Inbound marketing 

  • Account-based and vertical-focused marketing (ABM) 

  • Sales-supported strategy 

  • Website and search engine optimization (SEO/CRO) 

  • Digital Ads (Google and LinkedIn) 

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The Results

1,025

Marketing Qualified Leads (MQLs)

133

Facilitated Appointments

12M

Qualified Pipeline

Ongoing Results

The Purple Guys have achieved a significant milestone by securing prominent placement on the first page for key keyword searches across various markets.

This accomplishment not only signifies their enhanced visibility but also underscores TSL's strategic efforts to optimize online presence.

TSL's diligent approach has resulted in a notable surge in the rate and quality of website conversions, thereby solidifying TPG's position as a leading player in their industry.

Google SERP Ranking
Achieved an average SERP ranking of 5 across all markets on the first page 
$12M Pipeline

>$12 million in qualified pipeline forecasts 

Search Conversions
$94,682 Win totals in MRR from search conversions 
Acquired Conversions
28 New Customers acquired from search and website conversions

A Partnership Focused on Growth

The common theme throughout TSL’s engagement with The Purple Guys has been growth. The Purple Guys has grown through acquisitions, the company’s team has grown through TSL’s resources, and the sales pipeline has grown through optimized lead generation. 

The Purple Guys has expanded over the past year, extending the company’s reach west, further into Texas, and north, into Indiana and Illinois. This expansion has solidified The Purple Guys as a leading MSP in the Midwest region.  

These acquisitions present tremendous opportunity but also came with challenges. Acquiring businesses means integrating websites, people, and processes, which TSL has helped The Purple Guys navigate.  

Perhaps the most significant achievement of this partnership is the success related to organic search. The Purple Guys has seen improvement in each market. Now the company is being found by more of the right prospects, leading to over $94,682 of MRR won from search conversions.  

 
 
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"As a Virtual CMO for The Purple Guys, I needed a marketing agency that understood the nuances of the technology industry and could help me develop and execute a strategic marketing plan. I can confidently say that TSL Marketing exceeded my expectations! I highly recommend their agency to any technology company looking to elevate their marketing efforts and drive results. Their professionalism, expertise, and dedication to client success make them stand out from the rest. Thank you to the entire team at TSL Marketing for all of your hard work and support!"
Brian Shilling, Virtual CMO
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About The Purple Guys

Many businesses come to The Purple Guys in search of more reliable, cost-effective IT support. When companies don’t have the expertise to manage their own infrastructure or find it cost-prohibitive to hire an in-house IT department, The Purple Guys provides secure, prompt, professional IT solutions and support, all for a predictable price. Expert technicians at The Purple Guys serve as an extension of the organization to deliver a suite of IT services that support every aspect of infrastructure and enable companies to focus on their business.  

About TSL  

Since our founding 20 years ago as Technology Sales Leads, we have provided sales and marketing services for the information technology industry. From list building and acquisition to inbound and outbound lead generation, the world's top technology companies trust TSL to help plan, develop, and manage their sales and marketing efforts. 

B2B Technology Success Stories

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