The Challenge
Live Oak, a Texas-based Managed Service Provider, had built its business primarily through outbound efforts and referrals. While effective in the past, this approach limited their growth and visibility in an increasingly competitive market. To scale, Live Oak needed a strong inbound marketing engine—one that would attract qualified prospects, establish digital credibility, and position the company as a top-tier Managed IT firm in its key regional markets.
The Timeline
March 2025
Partnership with TSL begins with SEO Foundations and Web Optimization for their primary location
April 2025
Live Oak extends reach to Dallas Fort Worth and Houston markets
May 2025
The Live Oak partnership with TSL expands to include Lead Generation efforts
September 2025
The Live Oak partnership with TSL grows to include Google ads pilot in multiple geos
November 2025
The TSL retainer expands to include additional HubSpot support for client onboarding efforts
December 2025
The Live Oak website becomes the #1 source of leads, pipeline, and MRR won revenue producing >100 marketing qualified leads within 8 months
75K+
Total Pipeline
Top 1 Page
Ranking for Dallas and Austin-based Keywords
57
Sales Qualified Opportunities
The partnership between Live Oak and TSL Marketing shows how important trust is to the success of digital marketing optimization efforts. Live Oak and TSL established foundational trust from the start so that TSL could take ownership of website optimization and SEO efforts and deliver measurable results within the first month. TSL understands that the first 90 days are critical for conversion optimization. We came out of the gate strong by drawing on our successful experience in working with MSPs and taking advantage of the processes and people Live Oak already had in place.
TSL Increased Live Oak’s digital credibility through website optimization efforts that included:
Live Oak was able to see results quickly in building their digital authority in a competitive market because they established a trusting relationship with TSL from the start. Live Oak understood that they needed to work with an AI SEO expert that was also experienced in working with MSPs to be successful in building inbound pipelines and revenue by generating quality leads that convert.
Live Oak has increased their visibility and authority in search over the past year, ranking in the top keywords related to the Dallas, Houston, Irving, and Austin markets. This increased visibility in Google and AI search is backed up by physical presence in secondary locations in Texas, strengthening Live Oak’s reputation as a leading MSP in the region.
Live Oak appreciated the personalized approach TSL took to working with their company. TSL took the time to collaborate with their team, develop customized roadmaps, and stay in communication throughout the process.
The success that Live Oak has achieved in boosting their search rankings, website traffic, and paths to conversion has translated into significant pipeline and revenue growth. Live Oak attributes $75K of MRR from new client acquisitions to the work that TSL has done for them, and reports being on track to double that this year.
About Live Oak
About TSL
Since our founding over 25 years ago as Technology Sales Leads, we have provided sales and marketing services for the information technology industry. From list building and acquisition to inbound and outbound lead generation, the world's top technology companies trust TSL to help plan, develop, and manage their sales and marketing efforts. As a Diamond HubSpot Partner, we help B2B tech companies get the most value from their HubSpot Platform.
