Careers | SEO Copywriter

About the Role

TSL Marketing is seeking an SEO & AI Search Content Writer / Copywriter to create engaging, accurate, search-optimized content for B2B technology clients. This is a writing-first role for someone who can make complex services clear, credible, and persuasive while applying practical SEO and AI search best practices.

You will work across website builds, ongoing SEO retainers, and content initiatives, partnering with SEO strategists, project managers, designers, developers, proofreaders, and account teams. The strongest candidates combine excellent website copywriting, thoughtful research, adherence to brand guidelines, and reliable revision management.

Why TSL

TSL is a collaborative, fully remote B2B technology marketing agency. We work closely through Microsoft Teams, share ideas openly, and support one another across disciplines. This role is being added to expand our website content and retainer delivery capacity as SEO and AI search optimization become more integrated with content strategy and execution.

Our Customers & Industry Focus

TSL supports B2B technology organizations with complex offerings and long sales cycles, including:

Managed IT Service Providers (MSPs)
IT consulting and outsourced IT firms
Cybersecurity providers
Cloud services and SaaS companies
Other B2B technology and infrastructure organizations

We also support some enterprise-level accounts, and clients in non-B2B tech industries such as healthcare, finance, and education.

Our clients need content that balances technical accuracy, differentiated positioning, search visibility, and conversion-focused messaging for business and IT decision-makers.

What You'll Do

Job Title: SEO & AI Search Copywriter

Location: US | Remote

Website Copywriting & Content Development

Write and revise homepages, service and solution pages, industry pages, location pages, landing pages, blogs, guides, FAQs, eBooks, one-pagers, email workflows, surveys, and other digital content.
Translate technical offerings into clear, credible, audience-aware messaging that connects capabilities to customer needs and business value.
Conduct careful research, validate claims, preserve each client’s voice, and incorporate feedback completely and accurately.
Participate in client intake and revision feedback calls as needed.
Create human-generated content with the option of AI assistance on a per-project basis.
Collaborate proactively with SEO strategists, project managers, designers, developers, and account teams, clearly communicating progress, deadlines, questions, and blockers.
Manage assignments and updates through Microsoft Teams, email, and TSL’s project management tools.

SEO & AI Search Content Optimization

Use search intent, keyword priorities, audience needs, and buyer-journey context to shape content and develop implementation-ready outlines.
Create and optimize page titles, meta descriptions, headings, internal links, FAQs, answer-focused sections, and body copy.
Apply emerging AI search practices thoughtfully, prioritizing original information, clear entity and service language, direct answers, logical structure, attribution, and factual accuracy.
Use SEO strategist-provided reports and research to create visibility-centered content that gets qualified traffic to our clients’ websites.
Preferred skill: Edit and publish content in WordPress and/or HubSpot CMS.

What Success Looks Like

High-quality, client-ready content with minimal substantive rework.
Dependable execution of approved on-page SEO recommendations.
Complete, accurate, and timely incorporation of feedback.
Strong collaboration, communication, and ownership across multiple projects.
Efficient movement from content brief or SEO recommendation to a polished, published page.

Who We're Looking For

An experienced digital copywriter or content marketer, typically with 3+ years of professional experience that includes SEO-focused writing.
A strong website writer with a portfolio of conversion-focused pages and the judgment to tailor voice, depth, and structure to different audiences.
A thoughtful researcher and editor who can understand complex subject matter, verify information, and produce polished, client-ready work.
A dependable collaborator who can manage multiple assignments, respond constructively to feedback, and deliver on time in a remote agency environment.
Someone interested in how AI-powered search is changing content discovery, answer extraction, and website visibility.

Required Skills & Experience

3+ years of professional digital copywriting or content marketing experience, including SEO writing.
A portfolio with at least two relevant website writing samples and a clear explanation of your role in the work.
Working knowledge of on-page SEO, search intent, content outlines, metadata, heading structure, internal linking, alt text, and editorial QA.
Strong research, editing, proofreading, communication, organization, and project ownership skills.
Availability to collaborate during agreed-upon hours within TSL’s standard business window of 8:30 a.m. to 5:00 p.m. ET, Monday through Friday.

Beneficial Skills & Experience

Experience working in an agency or managing content for multiple clients at the same time.
Experience writing about B2B technology, MSP/MSSP services, IT services, cybersecurity, cloud, SaaS, or related technical subjects.
Experience updating website content in WordPress and/or HubSpot CMS.
Familiarity with tools such as Semrush, Google Search Console, Google Analytics 4, or Ahrefs.
Experience with content audits, roadmap planning, local SEO content, AI search optimization, CRO/UX writing, or technical subject-matter expert interviews.
Basic familiarity with structured data, entity-focused content, or answer engine and generative engine optimization concepts.

How to Apply

Please submit your resume and portfolio, including at least two relevant published website writing samples. For each sample, briefly describe your role, the target audience, the content goal, and any available outcome or performance context.

Finalists may be invited to complete a paid writing exercise using a B2B technology topic. The exercise is designed to assess research, writing, SEO application, responsiveness to the brief, and editorial judgment.

To Apply: Submit your resume and a cover letter to our hiring manager Danielle Arias (darias@tslmarketing.com).

Book a Meeting with Our Hiring Team

Empowering B2B Technology Growth Since 1999

For over two decades, TSL Marketing has been dedicated to helping B2B technology companies thrive and grow.

With roots in lead generation, we’ve evolved to offer a full suite of digital marketing services, expanded our team, broadened our expertise, and formed strategic partnerships that help us deliver results.

Trusted by leading technology companies worldwide, TSL Marketing supports end-to-end sales and marketing efforts, from data-driven lead generation to comprehensive digital strategies.

Learn More About the TSL Team

TSL Careers: SEO & AI Search Copywriter