Managed Security Service Provider Content Marketing Services
[ Content Marketing Services ]
We’ve all heard the saying "Content is King." But content is especially important for managed security service providers (MSSPs) because they need to establish themselves as thought leaders and trustworthy partners.
With our strong cybersecurity knowledge base, TSL specializes in helping MSSPs and managed service providers (MSPs) that offer security services create content that is optimized to attract target personas.
Content Creation for a Digital World
Digital marketing has transformed the way buyers interact with brands. Today, buyers are less susceptible to outbound marketing messages. That’s why TSL helps our MSSP clients achieve a competitive advantage by creating content that helps educate and inform prospects, build trust, and generate leads.
Our SEO, user experience (UX), and content-creation experts work with your managed security services company to generate content offers that attract and convert prospects.
Top-of-the-Funnel Content (TOFU)
Your prospects are just a search query and click away from accessing the content they need to inform their security services purchasing decision. For this reason, TSL creates content that is shaped by SEO and persona development. By building content that provides answers to prospects’ early-stage searches and questions, you position your MSSP as a thought leader.
Thought leadership at this awareness stage is important for MSSPs because it establishes trust and builds prospects’ confidence in your brand. By focusing on customer pain points instead of promoting your services, you let prospects know that you're out there to help them when they're ready and assure them that you're not going to pressure them with a hard sell.
Great TOFU content marketing helps bridge the initial trust gap. TOFU content can also establish your brand as a credible source of information that prospects will turn to again when they're in the consideration stage.
TSL builds remarkable TOFU content in the form of:
eBooks
White Papers
Blog Articles
Customer Testimonials
Guides and Tip Sheets
Videos
Middle-of-the-Funnel Content (MOFU)
As prospects move into the consideration stage, they look for offers that more directly highlight your managed security services offerings. We help our MSSP clients build content that not only helps to inform buyers on the MOFU part of their journey but also bridges the gap between your TOFU and bottom-of-funnel content.
A great content strategy makes the various pieces work together to tell a story. The middle of this story holds your marketing workflow together.
We can help you build this piece of the buyer's journey by creating content such as:
Case Studies
Webinars
Sell Sheets
Competitive Evaluations
Catalogs
Solution Briefs
Bottom-of-the-Funnel (BOFU)
In the decision stage of the buyer's journey, the prospect should be well-informed about your place in the security services industry, the security services that you offer, and how you stack up against your competitors.
This is the point in the buyer's journey where prospects are ready to engage directly with your sales team. Making sure that you provide prospects with high-quality experiences at this stage is important. Your BOFU content and offers will heavily impact their final decision.
Your landing pages should be purpose-built to provide a strong value proposition and get the customer to convert by signing up for:
Demos
Consultations
Product Trials
Assessments
Sales Team Member Follow-Up
Content Strategy Session
TSL Marketing can help your MSSP establish an appropriate content strategy to showcase your go-to-market message. Our experienced team of content marketing, SEO, and UX experts works with you to understand your buyer personas, how they interact with your services, and how to convert them into leads. We do this by creating a content plan for every stage of the buyer's journey.
Content that Aligns With Your MSSP Brand
Your content should speak to who you are as a business. That’s why TSL will work to understand your MSSP's current go-to-market messages, your current customer base, and your security services.
Our copywriters are not just writers. They are MBAs, cybersecurity experts, SEO architects, and—most importantly—marketers. They work hard to bring your brand's unique voice and value proposition to every piece of content they write. We also write copy with SEO in mind, using keywords and phrases that your personas will find and respond to during search.
We work to align world-class copy with cutting-edge design so your messages can be showcased in a clean, crisp, and organized fashion. Our designers build attractive, innovative, and interactive content that dresses your company for success in the digital marketing age.
