Hello from TSL.

Introduction

 

Review Statement of Work

 

Our Process

 

Requests for Access and Resources

 

Schedule Checkpoints

 

Review Action Items

 

Introductions

Meet your TSL team

  • Project Lead
  • Subject matter experts
  • Support team

Introduce your team 

  • Who will be TSL's main point(s) of contact?
  • Who will be responsible for collecting and sharing consolidated feedback with the TSL Project Lead? 
  • Which stakeholders will review deliverables and provide feedback?
  • Who is our final decision-maker/approver?

Review Statement of Work

Review of services, goals, and deliverables

SEO

Our goal is to increase the amount of right-fit organic traffic to your website while reducing internal errors.

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X

Metrics we will measure against: 

  • SEO score
  • Organic traffic and keyword rankings
  • HTTP errors, such as broken links
  • Search impressions
  • Search click-through rate
  • Search clicks
  • Average page position by term and landing page

We will hold a review of data once per month during our checkpoint call.

Digital Advertising

Our goal is to increase the amount of paid traffic to your website.

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X

Metrics we will measure against: 

  • Ad costs
  • Ad impressions
  • Clicks
  • Click-through rate (CTR)

We will hold a review of data every two weeks during our checkpoint call.

Digital Advertising + CRO

Our goal is to increase the amount of paid traffic to your website and give visitors an improved user experience and a clear path to conversion.

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X

Metrics we will measure against:

  • Micro-conversions, such as downloads, video views, and page views, and non-conversion actions that signal interest/buying intent
  • Conversions by channel
  • Conversion rate by page and channel

We will hold a review of data every two weeks during our checkpoint call.

Websites

Our goal is to give visitors/users to your website an improved user experience and a clear conversion path.

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X

Metrics we will measure against: 

  • Pages viewed by channel
  • Site speed on desktop and mobile
  • Bounce rate and pages with high exit rates
  • Return visitors
  • New users by channel
  • Time on site by channel
  • Conversion rate data
 

SEO Metrics:

  • SEO score
  • Organic traffic and keyword rankings
  • HTTP errors, such as broken links
  • Search impressions
  • Search click-through rate
  • Search clicks
  • Average page position by term and landing page
 

We will hold a review of data once per month during our checkpoint call.

Opportunity Identification

Our goal is to identify opportunities that are a fit for your organization.

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Metrics we will measure against: 

  • Contact verification
  • Business intelligence
  • Conversation rate
  • Lead rate
  • Lead conversion

 

We will hold weekly or bi-weekly checkpoint calls to review campaign progress.

Our Process 

Review of TSL's process for each service we will complete

Something Powerful

Tell The Reader More

The headline and subheader tells us what you're offering, and the form header closes the deal. Over here you can explain why your offer is so great it's worth filling out a form for.

Remember:

  • Bullets are great
  • For spelling out benefits and
  • Turning visitors into leads.

Sharing deliverables and providing feedback 

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X

Considering the stakeholders who will be involved in reviews, how many business days should TSL allot in timelines for you to collect and provide feedback? 

Communicating timelines

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X

If TSL cannot complete a task according to the schedule for any reason, we will revise our schedule and provide you with a new timeline. 

If you cannot complete a deliverable review as originally planned, we will request a new commitment date for feedback, adjust our schedule accordingly, and provide you with a new timeline.

Requests for Access and Resources

Digital properties that TSL must access to perform work

Live screen share of your accounts to grant access

Discuss resource information or documents needed 

Scheduling

Recurring checkpoint calls 

One-time intake calls with your subject matter experts that are required to make progress

Action Items