No company is an island. Organizations collaborate with other businesses to promote and sell their products, expand their reach, and boost profits. Channel marketing enables companies to team up with channel partners to reduce marketing costs, find more prospects, and improve customer satisfaction.
Before all this can happen, companies need to build a marketing plan with clear benchmarks. Finding, evaluating, and retaining the right channel partners are crucial to success. Partners need to be clear about their expected roles and responsibilities. Part of reaching clarity is establishing specific goals for everyone involved.
This eBook covers important topics in channel marketing strategy, including how to plan a strategy, establish goals, and evaluate the results of your channel partnerships. Chapters include:
1 Channel Marketing Strategy: The Basics
2 Setting the Vision for Channel Marketing Programs
3 Creating a Joint Marketing Plan
4 Measuring and Analyzing Channel Marketing Results