When running a campaign or creating a landing page for a client that may not have a content management system (CMS) to host landing pages, setting up a subdomain to host custom landing pages that TSL can build and manage is a necessity to get campaigns into market.
What is a subdomain? – A subdomain is an Internet domain which is part of a primary domain such as “survey.google.com.” Typically, you can set them up at no extra cost with your current domain manager.
A subdomain enables TSL to build and maintain landing pages without bottlenecks from clients. We may need to create a subdomain to host new landing pages for the following reasons:
TSL Marketing advocates for the use of branded subdomains. For example, this means that if we’re running a survey for Google, we recommend the use of a subdomain like “survey.google.com” instead of a random domain such as “survey.searchpagemarketing.com.” Using a subdomain of the client’s main domain will establish credibility which is important when we are asking people to submit personal information about themselves and their company.
With more credibility, we find that:
What you'll need:
|Step #||Owner||Time (mins)||Action|
|1||Project Lead/Manager||1||Are the following statements true for your project?
|2||Project Lead/Manager||1||Does customer have a domain? (Do they have a website?)
|3||Project Lead/Manager||15||Choose a subdomain.
|4||Project Lead/Manager||1||Send subdomain recommendation to customer and receive customer approval.|
|5||Project Lead/Manager||1||Tell strategist about the new subdomain choice.|
|6||Strategist||1||Adding your name in the Unbounce account Log into Unbounce|
|7||Strategist||1||Select the customer under which you would like to add the subdomain.|
|8||Strategist||0.5||Open the "Domains" tab from the side navigation bar.|
|9||Strategist||0.5||Click "Add a Domain" or "Add your first domain"|
|10||Strategist||0.5||Enter the domain name (either a root domain or a subdomain).|
|11||Strategist||0.5||Click "Create Domain" to confirm. The domain has been added in the Unbounce account.|
|12||Project Lead/Manager||0.5||Send client the instructions for the customer's domain DNS setup with Unbounce.
1) Sign in to your domain hosting service.
2) Navigate to your DNS management page.
3) Find the CNAME record settings.
4) Create a new CNAME record.
5) Enter a value for your subdomain in the host field. (For example, you'd enter "try" if you wanted to set up "try.mysite.com".)
6) Type unbouncepages.com in the "CNAME" field.
7) Enter unbouncepages.com as the destination or the address.
8) Save the changes to your DNS records.
|13||Project Lead/Manager||1||Once subdomain is connected, we will see that it is connected in our Unbounce account.|