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On-page SEO continues to be an important factor when it comes to search engine visibility and traffic.
Having a properly optimized website is good for both users and search engines, which is why it should be an important part of your marketing strategy.
Even doing the most basic on-page optimization can yield some quick wins for your organization from a search perspective and for users.
One of the most important things to keep in mind when optimizing your site is information — useful and relevant information.
You want to tell both users and search engines as much about the site and every page as possible.
Content should be clear and concise, and having content on every page is important.
Find out where your website SEO efforts currently stand by using the interactive checklist below. Anything left unchecked can be used as a foundation for optimizing your site pages so you can be found easier in Search.