Sales and Marketing Blog

TSL's marketing and sales experts share insights into digital strategy.

Anticipate and Answer Medical Device Sales Objections

Learn how to anticipate objections and develop better medical device marketing content. While you're here access your free guide to medical...

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How to Build Your Own Medical Device Marketing Plan

Learn how to build a medical device marketing plan that is aligned to your sales process.

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Medical Device Marketing Infographic: How To Market To Doctors

How to market to doctors in today's online, connected world. Infographic.

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Google Stats Confirm New Medical Device Content Marketing Era

Statistics from Google show the importance of a fine-tuned medical device content marketing plan.

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Getting Your Medical Sales Reps to Buy Into Content Marketing

Getting your medical reps to buy into you content marketing plan can pay dividends in the long run. Here's how.

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How to Create and Promote Targeted Medical Device Marketing Content

Every effective marketing campaign depends on developing personas and tailoring the message to that specific target market.

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Medical Marketing: How to Generate Leads Your Sales Team Will Love

These two medical marketing strategies can help you deliver leads your sales team will love.

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DECTrend Analysis: The Shift Toward Inside Medical Device Sales Teams

Companies across a wide range of industries are experiencing a shift to inside sales teams and the medical device industry is no exception.

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Evidence-Based Medical Device Digital Marketing: Content

New research provides evidence to the efficacy of digital marketing for medical devices.

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Building a Medical Device Marketing Site that Generates Sales

Create a medical device marketing website that really does its job—that draws in prospects and moves them along the sales funnel.

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Beating The Sunshine Act: A Way Forward for Medical Device Companies

Gaining access to surgeons, physicians and other decision makers in the age of the Sunshine Act.

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5 Ways Future Medical Device Sales Reps Will Be Successful

The medical device sales process is shifting, but that doesn’t mean sales professionals will play a less important role.

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The Most Underrated Medical Device Marketing Strategy

The one effective but under utilized medical device marketing tool every company should master.

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The Top 10 Best Medical Specialties

Report: The top 10 best medical specialties. Learn modern marketing methods for physicians, surgeons, hospitals and practices.

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Top Tech Tools for Medical Device Sales Reps

The top tech tools a marketer can use to enable the sales team to share content more effectively.

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5 Ways Content Marketing Enhances Social Selling

78.6% of sales reps who used social selling techniques outperformed their peers. Content can help salespeople exceed quotas.

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3 Ways Content Marketing can Help Medical Sales Reps Reach Customers

Learn how content marketing can help medical sales reps get past tough gatekeepers and technology that works against them.

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