Does My Business Need a Social Media Policy?
If your business has more than a few employees and those employees are active social media participants then it's probably time to start thinking about crafting a social media policy. If your team is conducting business over social media then you should immediately put some kind of policy in place.
Knowing the laws that address social media in the workplace will help you in preparing your own social media policy. We've also included links to some of the best B2B social policies from some of the most social organizations in the world.
Understanding Social Media Legal Implications
The following excerpt is from Effectively Managing Social Media in the Workplace by Jennifer L. Naeger:
Although there are several concerns to balance, key points to consider when drafting a social media policy include:
- Understand your employees' rights to use social media under the National Labor Relations Act (NLRA).The National Labor Relations Board (NLRB) says that employees have the right to discuss work conditions on social media sites without retribution from their employers. The NLRB has released a series of memoranda that address the general dos and don'ts for employers in regulating employee social media use. This guidance provides a good starting point for the creation and administration of social media policies.
- Focus on restricting employee behavior that is not protected under the NLRA.For example: instruct employees not to disclose trade secrets; forbid postings that contain offensive language; and instruct employees not to post harassing or disparaging comments about other employees that could lead to discrimination claims (such as comments related to sex, race, disability or religion).
- Avoid drafting overbroad or ambiguous policies. Poorly drafted policies could be construed as infringing on employees' rights under the NLRA. Social media policies should be drafted with specificity and include examples of the types of behavior that violate the policy.
- Advise employees that all forms of communication on company-owned property may be monitored. Notify employees in advance of this monitoring so there is no reasonable expectation of privacy in their use of company-owned equipment. Require employee signatures to acknowledge their receipt and understanding of the policy and retain these signed acknowledgments.
- Include a provision that allows modification of the policy at any time. Due to the amorphous nature of social media, it is imperative that a social media policy include a provision that allows it to be modified at any time and in the employer's sole discretion. Notify employees when there has been an update to the policy and require employees to familiarize themselves with the updated policy.
- Train employees on the policy. Clear communication from management is essential to the success of a social media policy. Employers should ensure that employees understand what the policy says and how it applies to their jobs. Employees also should understand the risks associated with social media as well as the benefits of appropriate use. Employers should conduct periodic re training to update employees about policy modifications.
- Enforce the policy. The policy should create or incorporate disciplinary actions from other employment policies. Courts are likely to evaluate the policy's validity based on equal enforcement, so all activity should be treated equally. This may require collaboration among the human resources, IT and legal departments.
- Be prepared for discovery. Employers must anticipate that content on social media sites will be relevant in employment litigation. A social media policy should address discovery issues associated with requesting content from these sites and counsel must be prepared to discuss these issues with opposing counsel.
B2B Social Media Resources
For more on this topic also check out:
Are you looking to create a social media policy? What are some of your concerns? Give us your thoughts below!
Tags: social media marketing