B2B Content Marketing Services

Content Marketing Services

We have all heard the term "Content is King", but did you know that 86% of B2B marketers use content marketing to generate leads?*

Content Creation for a Digital World

Digital marketing has changed the way buyers are interacting with brands. Buyers are less susceptible to outbound marketing messages. TSL helps our clients achieve a competitive advantage by building B2B content that helps inform prospects and generate leads.

Top-of-the-Funnel Content (TOFU)

Your B2B prospects buyers are just a search query and click away from getting the content they need to inform their purchasing decision. By building content that provides answers to their early-stage questions, you position yourself as a thought leader and start to establish trust and build confidence in your brand. 

Thought leadership at this awareness stage is important because you show the prospect that you are an industry leader. By not being overly self-promotional, you not only let the prospect know that you're out there to help them when they're ready, but also that you're not going to pressure them with a hard sell.

Great TOFU content marketing helps bridge the initial trust gap. It can also establish your brand as a credible source of information that prospects will turn to again when they're in the consideration stage.

We build remarkable TOFU content in the form of:

  • eBooks
  • White papers
  • Blog articles
  • Customer testimonials
  • Guides and tip sheets
  • Videos

Middle-of-the-Funnel Content (MOFU)

As prospects move into the consideration stage, they look for offers that more directly highlight your products and services. We help our clients build content that not only helps to inform the buyer on the MOFU part of their journey, but also bridges the gap between your top and bottom-of-funnel content.

A great content strategy makes the various pieces work together and tell a story. The middle of this story is the glue that holds your marketing workflow together.

We can help you build this piece of the buyer's journey through creating content such as:

  • Case studies
  • Webinars
  • Sell sheets
  • Competitive evaluations
  • Catalogs
  • Solution briefs

Bottom-of-the-Funnel (BOFU)

In the decision stage of the buyer's journey, the prospect should be well informed about your place in the industry, the services and solutions that you offer, and how you stack up against your competition.

This is the point in the buyer's journey where prospects are more ready to engage directly with your sales team. It's important to make sure that you provide prospects at this stage with a high-quality experience. Your BOFU content and offers will heavily impact their final decision. Your landing pages should be purpose-built to provide a strong value proposition and get the customer to convert by signing up for:

  • Demos
  • Consultations
  • Product trials
  • Assessments
  • Follow-up from a sales team member


Content Strategy Session

TSL Marketing can help you establish an appropriate content strategy to showcase your go-to-market message in the right way. Through our established team of content marketing experts, we work with you to understand your buyer personas, how they interact with your solutions, and how to convert them into leads. We do this by creating a content plan for every stage of the buyer's journey.


The Buyer's Journey | Awareness, Consideration, Decision



Content that Aligns with Your Brand

Your content should be built to speak to who you are as an organization. That is why we will work to understand your organization's current go-to-market messages, your current customer-base, and your services and solutions. Our copywriters are not just writers. They are MBAs, technical experts, SEO architects, and most importantly, marketers. They work hard to bring your brand's unique voice and value-proposition to every piece of content they write.

We work to align world-class copy with cutting-edge design so your messages can be showcased in a clean, crisp, and organized fashion. Our designers build great looking content that dresses your company for success in the digital marketing age.

Take the first step to building more remarkable B2B marketing content. Contact us for a content marketing assessment today.

*Content Marketing Institute
content marketing ebook